> ## Documentation Index
> Fetch the complete documentation index at: https://docs.lancer-erp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Ads lead forms

> Leads from Google Ads lead-form assets flow straight into Lancer's pipeline through Google's webhook delivery.

Leads from Google Ads lead-form assets flow straight into Lancer's pipeline through Google's webhook delivery.

> [!NOTE]
>
> **Category:** Lead sources ("מקורות לידים")\
> **Connection:** one for the whole organization, admins only

## What it does in Lancer

* Each new lead lands in the pipeline with its source and a "call back" task for the next business day.
* Choose the stage leads land in and the owner who gets the call-back task.

## Connect

**1. Open the integration**

Open CRM settings → **Lead sources** ("מקורות לידים"), at [app.lancer-erp.com/app/crm/settings/lead-sources](https://app.lancer-erp.com/app/crm/settings/lead-sources), and click **Connect** ("חיבור") on Google Ads lead forms.

**2. Get your credentials**

No Google account connection is needed: Google posts each lead to Lancer.

**3. Fill in the card and save**

Enter the details below and click **Save** ("שמירה"). Secrets are stored encrypted and never shown again; leave a secret field empty later to keep the stored value.

> [!NOTE]
>
> Only admins can view and change this connection.

## What you need

**Nothing to enter** `string`

Click **Create URL and key** and Lancer generates both. In the app: "יצירת כתובת ומפתח".

## Webhook and notify URLs

The exact URL, with your organization's token in place of `<token>`, is shown on the card in Lancer. Copy it from there.

### Webhook URL and key

```text theme={null}
https://api.lancer-erp.com/webhooks/google-ads-leads/<token>
```

In the campaign's lead form: **Lead delivery option** → Webhook integration. Paste the URL and the **Key**, then click **Send test data**.

## Vendor documentation

> [card] [Google Ads lead forms documentation](https://developers.google.com/google-ads/webhook/docs/overview)
>
> The official docs, at developers.google.com.


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