Facebook / Instagram Lead Ads

Leads from Facebook and Instagram lead-ad forms flow straight into Lancer’s pipeline, with no n8n or Make in between.

Category: Lead sources (“מקורות לידים”)
Connection: one for the whole organization, admins only

What it does in Lancer

Each new lead lands in the pipeline with its source and a “call back” task for the next business day.
Choose the stage leads land in and the owner who gets the call-back task.
Sync leads (“סנכרון לידים”) pulls leads you may have missed.

Connect

Open the integration

Open CRM settings → Lead sources (“מקורות לידים”), at app.lancer-erp.com/app/crm/settings/lead-sources, and click Connect (“חיבור”) on Facebook / Instagram Lead Ads.

Get your credentials

In your app on Meta for Developers. Lancer subscribes the page to lead events itself.

Fill in the card and save

Enter the details below and click Save (“שמירה”). Secrets are stored encrypted and never shown again; leave a secret field empty later to keep the stored value.

Only admins can view and change this connection.

What you need

string

The Facebook page that runs the ads.

string

With leads_retrieval, pages_manage_metadata and pages_show_list. Stored encrypted.

string

Your Meta app’s secret, used to verify every webhook’s signature.

Webhook and notify URLs

The exact URL, with your organization’s token in place of <token>, is shown on the card in Lancer. Copy it from there.

Callback URL

https://api.lancer-erp.com/webhooks/meta-leads/<token>

Shown after the first save, with a Verify token. In your Meta app: Webhooks → Page: paste both and subscribe to the leadgen field.

Good to know

Prefer not to run a Meta app? Use the n8n or Make template with a lead form instead.

Vendor documentation