Google Ads lead forms

Leads from Google Ads lead-form assets flow straight into Lancer’s pipeline through Google’s webhook delivery.

Category: Lead sources (“מקורות לידים”)
Connection: one for the whole organization, admins only

What it does in Lancer

Each new lead lands in the pipeline with its source and a “call back” task for the next business day.
Choose the stage leads land in and the owner who gets the call-back task.

Connect

Open the integration

Open CRM settings → Lead sources (“מקורות לידים”), at app.lancer-erp.com/app/crm/settings/lead-sources, and click Connect (“חיבור”) on Google Ads lead forms.

Get your credentials

No Google account connection is needed: Google posts each lead to Lancer.

Fill in the card and save

Enter the details below and click Save (“שמירה”). Secrets are stored encrypted and never shown again; leave a secret field empty later to keep the stored value.

Only admins can view and change this connection.

What you need

string

Click Create URL and key and Lancer generates both. In the app: “יצירת כתובת ומפתח”.

Webhook and notify URLs

The exact URL, with your organization’s token in place of <token>, is shown on the card in Lancer. Copy it from there.

Webhook URL and key

https://api.lancer-erp.com/webhooks/google-ads-leads/<token>

In the campaign’s lead form: Lead delivery option → Webhook integration. Paste the URL and the Key, then click Send test data.

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